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Tradeshow MarketingA proven method to increase traffic at your trade show booth is the distribution of promotional products. According to PPAI, the leading industry association, 71.6% of tradeshow attendees who received a promotional product remembered the name of the company that gave them that product. Furthermore, 76.3% of attendees had a favorable attitude toward the company that gave them the promotional product. Other studies have shown that including a promotional product in a pre-show mailing increases the likelihood of an attendee stopping by the booth at the show. Please refer to our search page for examples of promotional products used at tradeshows. |
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